 This is the new craze in town. You call your friends and you listen to a sweet melody soothing through your ears instead of the usual blare of telephone tunes. This sounds like a fascinating idea except it actually deviates from the issues surrounding the GSM world; the high cost of making a single call, but hopefully with the proposed interconnect tariff by Nigerian Communication Commission (NCC) which begins in September, there will be a sigh of relief for different GSM subscribers but a sigh of pain for the Fixed Wireless Subscribers.
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Whenever there is a Value Added Service (VAS) introduced by telephone operators in Nigeria, there are always strong agitations by subscribers to obtain these products despite the price implications. It seems or let me rephrase it very very well; an average Nigerian prefers the show-off to the economical implications of obtaining things. We know how to manage ourselves and subsequently know how to throw “Owambe†Parties; no wonder a telecom operator can declare profit in their first year of operation. Nigeria is truly a ground that defies logic.
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But all said, what is the benefit of the Callertunez? I remember my first encounter with this VAS; I called a colleague using GLO and a Sunny Ade tune filled my ears early in the morning when I was prepared for work. I really did not know what to make of it but as the music continued singing, I started enjoying the tune before my colleague’s voice cut in. Oh was I mad, the stuff was cool but the interruption was not. This product I can bet you will generate millions of dollars for the telecoms operators because Nigerians love the oppression syndrome; I remember the entrant of WAP and MMS, the argument I witnessed amongst Idumota Spare Part Dealers arguing heatedly about how Glo is better than MTN in being the first to launch this product. Oh my people, when will you change? When will you know what is more important?
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Is it the oppression or the economic implication?
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All said and done, I was amazed this morning when people were picking up a Blackberry handset. Na wao, do they even know what it is used for? This simply shows the psyche of my dear brothers. To set the records straight without any technicality, the primary aim of blackberry is for outdoor staffs of a company trying to access their company’s e-mail like outlook instantly not web e-mails like Yahoo. If you need to access the internet get a cheaper PDA phone. Please, lets stop throwing away those monies to foreign companies; it remind me of the days of our fore fore fathers, where mirrors were used to dazzle us.
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