AutoReqId: 36430BR
Location: Lagos based with some travels within/ outside Nigeria
Function: Marketing
Type of Job: Full Time – Exempt
Level: L6 (M3)
Reports To: Head of Consumer Planning & Research
Purpose:
- Working closely with the Head of Consumer Planning & Research and the Marketing Director, this role is responsible for developing, analysing and generating insights from primary & secondary research
- The role holder will work closely with the Marketing team to ensure performance dashboard & scorecards are accurately maintained with Brand Activities and business targets.
Dimensions:
- Leadership and Functional ResponsibilitiesWork closely with other functional teams and external agencies e.g. consultants, benchmark companies etc
- Management and Accountability for Business Unit Monthly Reporting
- Maintains business critical controls & compliance documentation to ensure complete transparency across the Portfolio
- Keep abreast of consumer, customer trends across markets
- Able to manage research agencies and projects
- Be experienced in dealing with strategic and tactical brand issues, able to effectively implement consumer& trade learning from a variety of tools
Key Accountabilities
- Establish effective methods of data collection, storage and dissemination to support the business with timely and accurate competitive intelligence both routinely and in response to specific requests
- Identifies key consumer issues & ensures insights are applied to drive brand growth
- Support the development of the annual strategic plan
- Drive competitor’s intelligence and ensure external and internal factors are balanced in decision-making
- Maintain and develop competitor profiles and use this knowledge to anticipate future issues affecting the business
- Develop an engaging and challenging discussion with Guinness Leadership Team on macro-economic situations to ensure all competitive threats have been considered.
Qualifications and Experience Required
- University degree in Marketing /Business or other related discipline
- 1 – 2 years Brand, Trade marketing or Research analytics experience
- Good communications skills able to facilitate and lead discussions
- Strong analytical skills – able to integrate learning from multiple sources and generate insights and innovative strategies from external and internal data
- Demonstrates high marketing Judgement – understands the true consumer impact of our brand building “output” by using logical criteria with practical instinct to judge
- Ability to use performance measurement tools & sound financial management
Barriers to Success in Role
- Inability to work in and influence a cross functional team
- Inability to work under own initiative / poor numerate skills
- Does not possess an insatiable appetite for learning & application
- Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders
Application Closing Date
5th April, 2013
How To Apply
Interested and qualified candidates should click Planning Analyst HERE to apply…
