The job-search industry in Nigeria is a big market with zero barriers to entry and unlimited opportunity – only few people have been able to harness its potential. There is an estimated eighty thousand unemployed universities and polytechnic graduate at every given season in a year. The odd part of the deal is that different initiatives have been exploited in order to capture this market from network marketing schemes to varying entrepreneurship agenda without success. However, one thing rings true – the market is interested in a mirage of hope – it does everything it can to grasp for air with its hands – a huge untapped energy wasted on false hopes.
Day in – day out, the market gropes for vacancies making the owners of mediums like Tuesday Guardian, Naijahotjobs.com and Nairaland.com, stay in business. I believe it is worth mentioning that it took me time to learn a very important lesson in life and when I learnt it – it became an important element to every successful endeavor that I have achieved. Find what people want and give it to them – it may appear cruel and somewhat manipulative but seriously, it works. It is so funny that you cannot influence someone by giving the person what he needs but by giving the person what he wants – his wants (however, your opinion – whether negative or positive) is all you need to control him.
How do you know what people want? Its not that difficult – just listen to what they complain about – “there is no job in Nigeria and every vacancy I come across is asking for experience” – “I cannot execute my business dream because there is no capital” – “nobody will extend me credit because I have no collateral”. If I am permitted, I could rephrase the three complaints above – “there is no job in Nigeria because you choose not to have one and you are not experienced because you avoid voluntary work” – “nobody will extend you credit because you have not earned their trust; you choose not to earn their trust because you devalue some certain types of jobs; those jobs you devalue would have granted you access to collateral and a new network”.
Did you see what I just did – I guess I never learn – I just told you what you needed to hear not what you want to hear – you want to hear that jobs fall from the sky without any sense of personal development. There is another important news that you may not have heard and you need to hear – you can earn 80K monthly distributing our Job magazine – it requires no capital, no collateral, just two friends who are willing to trust you to the tune of 21K Naira. If you are interested, you can attend a strategic seminar on how this can be done:
Date: Wednesday, 15th of June, 2011
Time: 11am sharp – 1pm
Venue: Jobmag Center, 254 Herbert Macaulay Way, Yaba by Zenith bank
Hope to see you there? Have a wonderful day!
